Momodesign is an Italian brand based in Milan, known internationally for its iconic product, the demi-jet helmet, and for its recognizable style rooted in the concept of design. The brand has distinguished itself by anticipating market trends and promoting Italian design worldwide. Founded in 1981 as a style center, it has evolved from a design house into a lifestyle brand, with a daily commitment to researching innovative solutions related to urban mobility and the excellence of Made in Italy.
In 1981, in the wake of MOMO's international successes, a style center specialized in research and development of car interior design was founded within the company: MOMODESIGN.
Since its early years, the Momodesign Style Center has combined automotive research with lifestyle project development. This technological DNA has led to the creation of a line of men's accessories made from innovative materials—carbon fiber, titanium, and magnesium—which have been the brand's primary identity and have continued to be passed down through the generations. Watches and eyewear are the company's historic products, their innovative designs establishing a distinct identity in their respective fields.
The MOMODESIGN Style Center marked the time and style of the early 1980s with the "Essenziale" watch, a pure design object that defined an era by being exhibited in the exclusive gallery of the MoMA Museum in New York. The FGTR helmet is the iconic product that has established the brand's international recognition in the two-wheeled sector and beyond.
MOMODESIGN operates with a lean and flexible business model. The brand collaborates with specialized partners who manufacture and distribute its various product categories. Honesty and transparency form the foundation of these relationships, which are built on the principles of trust, reliability, and mutual respect. To ensure that the identity and quality of a licensed product are maintained, the company chooses to work exclusively with partners who possess a culture of research and innovation, alongside a competent and extensive international distribution network.
The brand’s diversification strategy involves the development of new product lines, primarily focusing on three areas: the motorcycle and outdoor sector—in partnership with Dainese, a global market leader—as well as the lifestyle and electric urban mobility sectors, through collaborations with other top-tier partners.
Innovation is the soul of the brand, rooted in its expertise and the driving force that allows it to always be one step ahead and achieve ambitious goals. Momodesign's philosophy is closely anchored in the brand's values and its unique history, always linked to concepts of speed, sport, dynamism, and the interests and passions of men.
Consistency is the value that has allowed MOMODESIGN to create a recognizable and exclusive style with a strong identity, based on stylistic criteria that transcend the dynamics of fashion and are based on a dynamic and contemporary vision of the concept of design.
Momodesign was founded as a Style Center in the early 1980s and later became a brand. Today, the studio remains the company's strategic hub, distinguishing itself as a brand with a strong identity and a dual soul. The Style Center is the creative heart of all Momodesign collections and co-branded projects. It also offers industrial design consulting services for third-party companies in various sectors. The Momodesign Style Center designs unique, desirable objects with a single motto: 100% ITALIAN DESIGN.
On July 7, 2022, MOMODESIGN and the Dainese Group announced a strategic partnership to create a new range of motorcycle apparel, helmets, and accessories dedicated to urban mobility, combining Dainese’s expertise, technologies, and advanced materials with MOMODESIGN’s distinctive, contemporary metropolitan style.
The products, designed by the MOMODESIGN Style Centre and engineered and manufactured by Dainese, are available at Dainese stores worldwide, online, and at select retail locations.
Thanks to its tradition and the credibility it has earned over the years, Momodesign has consolidated its leadership position in the motorcycle helmet segment in major countries. The brand is selectively expanding into product categories complementary to its business. Momodesign is present in all major markets through the wholesale channel, represented by multi-brand stores, specialized online sites, and direct e-commerce.
The brand's evolution is based on the simple and authentic concept of "urban standard," transforming Momodesign into an icon of contemporary urban wardrobe for all those who experience the city in all its facets.
"Humanity has always been at the center of our thinking, with its desires, needs, and urban lifestyle. Metropolises, in their constant evolution and creation of new trends, are our inspiration. This is our starting point for developing new objects enriched with design, style, and functionality to meet emerging needs and expectations." Paolo Cattaneo, CEO of Momodesign.
The company is investing in a new digital communication approach in line with its development and diversification in the motorcycle, lifestyle, and electric sectors.